Open-data series · Luxembourg ENFRLU

Founding an ESN / Advisory firm in Luxembourg: the market study, through data

Before writing the first slide of a business plan, six questions decide everything: is there a market, can I make money, at what cost will I staff, why now, against whom, and at what price should I sell my day? This dashboard answers each one with STATEC's structural business statistics, salaries by occupation and ICT surveys — and ends with a daily-rate calculator whose default values come from real data.

IT market J62 · 2005–2023 Salaries 2022 AI adoption 2024 Employment Q4 2025 Source STATEC License CC0 / CC-BY-SA
Question 1 — Is there a market?

A real, structurally expanding market

J62 business stock · 2005 →

The core of an ESN is NACE code J62 — programming, consulting and IT services. Its stock has more than doubled: firms in 18 years (%). Across the whole Information & communication sector (J), we are talking about bn€ in revenue and jobs: the market exists, it is measurable, and it keeps growing without interruption — even in 2020.

Number of active firms in division J62. Revenue, value added and employment for sector J come from structural business statistics (SBS), 2023 vintage.

Question 2 — Can I make money?

Unit economics: where 1 € of revenue goes

division J62 · (latest non-confidential year)

Out of 100 € billed by a typical ESN, € remain as value added after purchases and subcontracting; on top of that, % goes to salaries, leaving a gross operating margin of % of value added. As management benchmarks: k€ of revenue per head and a loaded cost of k€ per employee. The model is viable — but capital-light: almost all of the value is paid-for brainpower.

Revenue → margin cascade · J62 · M€

Value added and margin (GOS) are published SBS aggregates: value added does not exactly equal revenue − purchases (inventory changes, adjustments), hence a slight play in the cascade.

Benchmark of consulting professions
NACE divisionRevenue/headVA/headSalaries / VAMargin

k€. year = latest non-confidential vintage (STATEC masks low-headcount cells). M70: revenue inflated by head-office/holding flows — read its VA/head. J62 is the best proxy for an ESN, J6202 (pure IT consulting) the premium positioning. Margin = GOS / value added.

Question 3 — At what cost will I staff?

Talent cost: the top line of any ESN P&L

gross FTE salaries · IT sector (J) ·

A mid-level IT consultant costs € gross/yr (professional, sector J); the scale runs from € at the 1st decile (junior) to € at the 9th (expert), a ratio of . Two takeaways: IT salaries have jumped % since 2010, and "pure" consulting (sector M) pays its seniors even higher ( € at the 9th decile) — the salary bidding war is the real cost of entry.

Salary scale by decile · IT (J) vs Consulting (M) ·
IT — sector J Consulting — sector M
Cost by profile · IT sector (J) ·

Average gross annual full-time-equivalent salary, by major occupation group (ISCO-08). For the same role (professional), you pay . Structure of Earnings Survey — excludes firms with fewer than 10 employees (so micro-ESNs and freelancers).

Question 4 — Why now?

Demand: a vast AI and cloud "whitespace"

technology adoption ·

The "why now" fits in one figure: % of Luxembourg firms still use no artificial intelligence at all — three in four. Cloud is only at % adoption (; ×3 in 9 years, but far from saturation), and GenAI at %. For an Advisory selling transformation, the addressable market is not the early adopters: it is the overwhelming majority that has not started.

Adoption of at least one AI technology, by client sector ·

Highlighted: the IT sector itself (J), the most advanced — your future partners and competitors. The pale bars: your client markets, still largely untapped.

+ pts

Jump in AI adoption in the IT sector over three years (). The wave is still forming, not yet over.

%

of IT firms already buy cloud — versus % in the wider economy. The gap is the migration market and managed services.

bn€

of aggregate balance sheet in the banking sector () — the top client of an ESN in Luxembourg. A financial centre with a deep IT budget.

Question 5 — Against what execution risk?

The talent war: staffing will be the real bottleneck

hard-to-fill ICT posts + IT-sector employment

The risk is not demand, it is the supply of hands. % of IT firms report hard-to-fill specialist posts (), and the economy's in-house ICT employment is structurally declining (% → %) — outsourcing demand rises, but the talent pool tightens. Cyclical signal: IT-sector employment has plateaued since its peak of .

IT-sector payroll employment (branch J) · quarterly
%

of IT posts hard to fill in . The pressure has eased from its peak of % () but remains the top brake on an ESN's growth.

%

change in IT employment since the peak: the tech hiring market has cooled in 2024-2025. Good for recruiting, caution on demand.

Question 6 — Against whom?

The landscape: a "barbell" market

sector J · firms vs employment by size ·

The competitive structure is a dumbbell. On one side % of firms are micro-structures of 0–1 person… which account for only % of employment. On the other, firms of 50 people and more (%) concentrate % of jobs. The middle is empty: that is where — the SME of 10 to 50 consultants — the positioning of an ambitious new ESN plays out.

Share of firms Share of employment

Each employment size band (persons employed), for sector J. The gap between the two bars reveals concentration: a few large players employ most of the workforce.

Question 7 — At what price to sell my day?

The daily-rate calculator

default values sourced from STATEC · adjustable assumptions

The average daily rate exists in no public dataset — it is built. Here is the bridge: start from a real salary (STATEC), add charges, divide by the days actually billable, apply a coefficient covering overhead, bench time and margin. Each default is tagged data or assumption.

STATEC data — FTE salary sector J, 2022
assumption — employer contributions in Luxembourg (~12–14%)
assumption — 260 working days − leave, holidays, training, bench time
assumption — covers overhead + target margin
Average daily rate
€/day
Annual loaded cost
Cost per billable day
Gross margin per day
Annual revenue / consultant (full)
Billed daily rate

Cross-check: at the default salary (2022), the loaded cost comes to ~ k€ — consistent with the independent SBS figure (personnel cost per employee in sector J: ), the gap reflecting salary inflation since 2022. The realised revenue/head of an ESN (J6202) acts as a plausibility ceiling — a consultant who bills mechanically exceeds the average revenue/head, which is diluted by non-billables.

A day rate is only the start.

The real question is your status (Sàrl-S vs salary portage), the true charges and the margin you can hold in a negotiation. To talk it through concretely, no strings attached:

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